
Tequila was born in the blue agave fields of Mexico and became one of the most powerful premium spirits stories in the U.S. market. Here is why origin, regulation, and quality still matter.

Bleu’s current event calendar features two strong agave experiences: Arte Agave Los Angeles 2026 and I Heart Agave Festival 2026. Here is why each one matters, what to expect, and how past momentum frames this year’s editions.