
Tequila was born in the blue agave fields of Mexico and became one of the most powerful premium spirits stories in the U.S. market. Here is why origin, regulation, and quality still matter.

Mezcal is broader, wilder, and more artisanal than many consumers realize. This guide breaks down its origin, production, protected identity, and what the U.S. market is rewarding now.

Bleu’s current event calendar features two strong agave experiences: Arte Agave Los Angeles 2026 and I Heart Agave Festival 2026. Here is why each one matters, what to expect, and how past momentum frames this year’s editions.